Growth systems for DTC brands

How supplement, skincare and health-device brands build an organic moat as paid acquisition costs rise and AI assistants start recommending competitors.

The AI shopping blind spot: buyers who never reach your funnel
Buyers are starting product research with an AI assistant instead of a search engine, and assistants name only a few brands. Retargeting cannot reach a shopper who never landed on your site. The defensible response is publishing content built to be quoted, even though the data on this shift is still thin.
7 September 20267 min read