Missed Call Revenue Calculator
A missed call is rarely just a missed call. Some share of those callers would have become paying work. This calculator prices that share using your numbers: how many calls you miss, what a won job is worth to you, and how often an answered call turns into one.
The pre-filled numbers are example assumptions so you can see the math. Change every one to your own numbers. They are not averages for your trade or your market.
Jobs likely lost / month
6
Revenue at risk / month
$3,000
Revenue at risk / year
$36,000
Estimate from your inputs: 20 missed calls a month, at a 30% close rate and $500 a job.
How the math works
Three steps, nothing hidden. First, missed calls are put on a monthly footing: a weekly count is multiplied by 52 and divided by 12, which is the honest conversion, rather than multiplied by 4. Second, the monthly count is multiplied by your close rate to get the jobs those calls likely held. Third, those jobs are multiplied by your average job value, and the monthly figure is multiplied by 12 for the year.
Worked with the pre-filled example: 20 missed calls a month, a 30% close rate and a $500 average job value give 6 likely lost jobs, $3,000 a month and $36,000 a year. Those inputs are examples chosen to make the steps easy to check. They are not measured rates for any trade, and your result means something only when all three numbers are yours.
What this assumes
The estimate assumes a missed caller behaves like an answered one: that they would have closed at your usual rate and spent your usual amount. Real life is messier. Some missed callers ring back, some were never going to buy, and some would have been your biggest job of the month. Treat the output as the size of the leak, priced with your own figures, not as a promise of what answering every call would bank.
If the number surprises you, the next step is usually boring and cheap: make sure every call gets answered or gets a fast text back. We wrote up how that system works in our missed-call text-back breakdown, and it is one of the first systems we look at on a free audit.